Apple iPhone gross sales took a nosedive in 2018: Gartner

Smartphone gross sales proved to be poor in This autumn 2018 with iPhone vendor Apple turning into one of many worst affected by sluggish shopper curiosity and development within the cellular machine business.

In accordance with Gartner, within the fourth quarter of final 12 months, the worldwide sale of smartphones to finish customers stalled, totaling simply 408.four million models — which represents a development margin of solely zero.1 p.c year-over-year.

The analysis agency mentioned on Thursday that Apple, specifically, suffered through the flat development interval. The iPad and iPhone maker recorded its worst quarterly decline since Q1 2016.

Gartner estimates that iPhone gross sales reached 64.5 million models in This autumn 2018, and a gross sales drop of 11.eight p.c has “made Apple the worst performer of the quarter among the many high 5 world smartphone distributors.” 

Over the course of the total 12 months, Gartner says that iPhone gross sales dropped by 2.7 p.c to simply over 209 million models.

Whereas gross sales within the US remained robust, Apple’s market share in China dropped to eight.eight p.c, a extreme discount from an estimated market share of 14.6 p.c in This autumn 2017.


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Samsung, too, didn’t carry out effectively, recording a gross sales decline of four.four p.c in This autumn 2018.

As Apple and Samsung’s flagship units did not bolster gross sales figures, different distributors in China within the mid-tier continued to slowly steal a share of the worldwide market. Huawei and OPPO, specifically, achieved market share will increase of four p.c and 1.four p.c within the fourth quarter, respectively.

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Huawei continues to develop within the cellular machine enviornment, promoting over 60 million units and reaching the strongest development fee of all main smartphone distributors throughout 2018, pegged at 37.6 p.c.

Over the course of 2018, smartphone gross sales to finish customers grew by 1.2 p.c year-over-year to 1.6 billion customers. Nevertheless, the US, Asia/Pacific, and Higher China areas recorded declines over the 12 months of 6.eight p.c, three.four p.c, and three p.c.


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“Demand for entry-level and mid-priced smartphones remained robust throughout markets, however demand for high-end smartphones continued to sluggish within the fourth quarter of 2018,” mentioned Anshul Gupta, senior analysis director at Gartner. “Slowing incremental innovation on the high-end, coupled with value will increase, deterred alternative choices for high-end smartphones.” 

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