Cheesed off: Dairy trade tells vegan agency to drop the phrase ‘cheese’ | UK Information


A row has damaged out between the dairy and plant-based industries over the usage of the phrase “cheese”.

Dairy UK, which represents farmer-owned co-ops and personal dairy corporations, has written to a vegan cheesemonger in south London to inform them to not describe their merchandise as cheese.

Sisters Rachel and Charlotte Stevens obtained the letter shortly after opening their Brixton ‘Fauxmagerie’ which shares non-dairy cheeses from a wide range of suppliers.

Rachel is a vegan and Charlotte is lactose-intolerant, and the sisters, initially from South Wales, say they’ll “work arduous to make sure all our merchandise are 100% animal and animal by-product free”.

However Dairy UK has taken subject with the comparability to cows’ milk and animal milk cheeses, saying the corporate can not use the identical phrase beneath EU regulation.

A spokesman from Dairy UK stated: “Whereas we recognise there is a marketplace for each dairy and vegan merchandise, a number of the info supplied on La Fauxmagerie’s web site doesn’t seem like in step with guidelines that are in drive throughout the EU defending dairy phrases.

“It considerations us that customers are being misled with the usage of dairy phrases like cheese by the plant-based sector. Solely merchandise that are actual dairy cheeses can use the time period ‘cheese’.

“Plant-based merchandise are merely not dairy in any sense – from a style or diet perspective.

“Dairy UK has an obligation to make sure the dietary and well being advantages of actual dairy are recognised by and communicated to shoppers. It’s elementary to guard the buyer from product descriptions that are deceptive.

“We’ve got written to the homeowners of La Fauxmagerie to kindly ask them to take away any undue reference to ‘cheese’ from its web site.”

In an announcement posted to Instagram, the Stevens’ stated: “Curiously, the phrase cheese originates from the Proto-Indo-European phrase ‘kwat’ which suggests to ferment or bitter; a course of which our nut and soy-based merchandise endure.

“We imagine that by stating we’re plant-based and 100% vegan in our tagline and all of our media we aren’t deceptive our prospects into considering they’re buying dairy merchandise in any means. Nor are we making any feedback on the dietary worth of dairy cheese.”

They added that they really feel there may be sufficient room for everybody out there and invited individuals to the south London retailer.

In June 2017 the European Court docket of Justice (ECJ) dominated towards non-dairy corporations utilizing phrases like butter and cheese in relation to their merchandise, following the phrases for tofu butter utilized by German firm TofuTown.

Nonetheless it didn’t relate the ruling to some merchandise together with almond milk, coconut milk and peanut butter.

Totally different languages have completely different exemptions – for instance, in Spanish almond milk is permitted.

It’s not in English, although coconut milk is.

The EU ruling and present regulation is not going to robotically apply to the UK after Brexit on 29 March.

Nonetheless, the Cheese and Cream Laws 1995 does point out that cheese for human consumption needs to be comprised of milk, or whey within the case of whey cheese.

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