Dump Apple’s ecosystem? A Microsoft saleswoman advised me it is really easy


People near the Microsoft store on Fifth Avenue in New York City.

The house of simple dwelling?

(Picture: Getty Pictures)

Apple will get you with out even making an attempt.

You purchase one Apple product and, once you get one other one, it really works with such blissful ease that you simply surprise why the entire world wasn’t constructed like this.

I exaggerate, in fact, however solely barely.

Apple has at all times devoted its soul to creating its merchandise human-friendly. This, although, has develop into more durable because the expertise sphere has develop into extra complicated.

What, although, when you simply wish to get away from Apple? What when you assume, as some do, that it is an organization constructed on sanctimonious fakery and snobbery?

Is it attainable to go elsewhere and expertise the identical seductively-synced ease?

That is the existential query I’ve pressured myself to discover. So my first cease was to go to Apple’s oldest rival, Microsoft.

What would one in every of its shops counsel to get me away from Apple’s walled nation?

A really cheery Microsoft saleswoman immediately greeted me. She wished to assist. I wished to know why she was so cheery. It turned out that is simply the way in which she is.

So I requested: “Is it attainable to get the identical seamless expertise with Microsoft as I get with Apple?”

“It is easy,” she replied.

It’s? Why had nobody ever advised me this earlier than? There would have been a world of alternative for me to discover. But right here I used to be in a retailer that displayed laptops, tablets, however no telephones. And, so far as I might see, no good audio system or watches.

“All you want is a Microsoft account,” she continued.

“That is it?”


“So if, say, I’ve a Dell laptop computer, a Samsung telephone, and different assorted units, merely having a Microsoft account would be the similar as having iOS and every thing will work collectively?”

“Just about.”

I used to be, in fact, describing my spouse’s units. She’s not solely an Apple fanperson.

I used to be nonetheless scuffling with the concept life within the Microsoft firmament could possibly be so disarmingly easy. I pointed to all of the across the retailer and requested whether or not the saleswoman would suggest one in every of them to start my seamless Microsoft-centered expertise.

“Probably not. Microsoft’s concerning the software program. All you need to do is begin working with Home windows and you will simply be capable to have your recordsdata all over the place.”

“Sure, however what a few good speaker?”

“There’s the Harmon Kardon that is acquired Cortana in-built,” she replied.

“And the way do I get Cortana?”

“You simply obtain the app.”

Right here, in fact, is among the principal variations between the Apple ecosystem and every thing else. With Apple, you’re feeling as when you do not even must obtain something. The apps are already there in your telephone and simply synced together with your laptop computer, your iPad and even your HomePod.

Apple desires you to really feel, not assume.

The saleswoman proceeded to drag out her telephone and present me how simply Microsoft’s apps work on her Samsung Galaxy S10.

“So does a Samsung work higher with Microsoft software program?”

“No, it would not actually matter. You should utilize an iPhone if you’d like.”

“And it really works the identical?”

“Just about.”

“OK, however what telephone would you truly suggest?”

The reply she gave was curious: “Nicely, Microsoft hasn’t made an announcement but.”

Excuse me? What was that?

“You are bringing out new telephones?”

“I am not saying that,” she replied. “We used to have Home windows telephones after which we purchased Nokia and…”

She trailed off, as if she wasn’t positive she ought to have talked about the supposed announcement nor the best way to describe one in every of trendy expertise’s extra dramatic debacles.

As a substitute, she pointed me to free courses the shop holds with a purpose to assist you to develop into Microsoft-seamless throughout all of the units you personal now. 

Pattern class: Get Organized with OneNote. Second pattern class: Enhance Your Privateness.

I did not see a category referred to as Get Away From Tim Prepare dinner’s Self-Righteous Poseur Mob.

You see, Microsoft knew the best way to become profitable — brutally — from software program companies lengthy earlier than Apple joined in.

“So why does Microsoft promote all this ?” I requested.

“We have been doing it for 10 years,” was her marvelous non-sequitur of a solution. She instantly drifted onto telling me that the Floor Go was simply pretty much as good as a laptop computer and that there was a wise speaker that additionally labored with Alexa.

You are not even trustworthy to Cortana?

Go to a Microsoft retailer and it appears they’re joyful no matter you are utilizing. They’re even joyful to see Apple merchandise. Why, the saleswoman confessed to me she nonetheless had an previous MacBook. “It is actually previous,” she stated, not revealing which pc she makes use of now.

The message was clear: So long as you utilize Microsoft software program for every thing, Redmond is joyful and you have to be, too.

It is the true window into simplicity. Allegedly.