Playing firms have agreed to what’s successfully a ban on betting commercials throughout stay sport.
The Business Group for Accountable Playing (IGRG) has now confirmed the “whistle to whistle” ban, which can start in 2019.
It has been determined no betting adverts will now be proven throughout stay sport protection earlier than 9pm within the UK.
The brand new guidelines will apply from 5 minutes earlier than the occasion begins till 5 minutes after it finishes and are anticipated to start round July subsequent 12 months.
John Hagan, chair of IGRG, stated: “We imagine that that is itself a watershed second as we attempt to offer the ever, safer playing atmosphere which playing shoppers and the broader public count on.
“Right now the playing trade is responding positively to public issues in regards to the quantity of playing promoting on tv earlier than the watershed.”
The ban is not going to apply to horse racing and greyhound racing due to the business significance of the betting trade to their viability.
The playing trade was below strain to curb the quantity of promoting in stay sport because the variety of drawback gamblers continues to rise.
A Playing Fee report launched final month indicated that 55,000 youngsters aged 11 to 16 might be formally categorised as drawback gamblers and there have been fears TV promoting was fuelling the rise.
Jeremy Wright, the tradition secretary, stated the ban is a “welcome transfer”. He added: “I’m happy that the sector is stepping up and responding to public issues.
“It’s critical youngsters and susceptible individuals are protected against the specter of gambling-related hurt. Corporations should be socially accountable.”
The modifications might result in a sustained push to restrict betting commercials in different areas of sport together with on shirts and billboards.
At the moment 60% of Premier League and Championship soccer golf equipment have betting firms as shirt sponsors.