Waitrose is to ban glitter from all its personal merchandise by Christmas 2020 in response to mounting considerations about plastic air pollution.
The transfer by the grocery store chain comes amid rising consciousness of the hurt it poses to the surroundings.
The shiny flecks are made from tiny items of plastic and when washed away can find yourself in rivers, lakes and the ocean, contaminating the water and poisoning marine life.
Waitrose has introduced that in two years time all its own-brand playing cards, wrap, crackers, tags, flowers and vegetation will probably be freed from glitter.
Plastic-free biodegradable alternate options will probably be used to create the identical sparkle.
“Decreasing the affect of plastics on the surroundings is one thing our prospects care passionately about,” Tor Harris, Waitrose’s head of company social accountability, stated.
“Whereas it is vital to get rid of the usage of glitter, we’ll discover different methods to verify our merchandise sparkle at Christmas and all year long.”
Waitrose should not the primary to recognises that every one that glitters is just not gold.
Nursery colleges and music festivals have switched to eco-friendly glitter within the the final yr, as has the BBC One present Strictly Come Dancing.
:: Sky’s Ocean Rescue marketing campaign encourages folks to scale back their single-use plastics. You will discover out extra in regards to the marketing campaign and how you can get entangled at www.skyoceanrescue.com